SEO course
Search Engine Optimization Tools
SEO Course
To battle with search engine optimization, it's necessary to have some of the best tools at your fingertips which will not only enable you to find new opportunities but also save your time and keep track of how your search engine optimization can be boosted. We also think that controlling the insights available from these tools isn't just important for search engine optimization specialists, but is also important whether you own a multi-national business or working as an account manager or digital marketing manager in a digital marketing agency or an owner of an SME or even an search engine optimization champion.
Categories of Search engine optimization tools:
As mentioned above, these search engine optimization tools are not just for the agencies or consultants, but, every other team like the content, SEM, social media, etc. must be aware about these amazing search engine optimization tools.
Lot of online articles and SEO course, also suggest some of their favourite tools, some tools are free of cost, while some are paid. The list of these tools is very long and this will just further confuse you which tools are relevant and which are not. So, I decided to break down them.
For me, there are 6 essential types of tools for managing SEO, so I thought it would be of great help to share my favorites in the below categories.
- Keyword analysis
- Rankings
- Content Ideas
- Link Building
- Link Removal
- Technical SEO
For each of the categories of Search Engine Optimization tools, I have tried my level best to break them down into 3 types of tool - Free, Freemium and Paid for tools.
1. Keyword Analysis Tools:
The very first search engine optimization tool is the keyword analysis tool. In fact, this is the one of the most important search engine optimization tools as without keywords there is no such thing as SEO.
Depending on how well you utilize the keywords, they’ll further guide the search engine users to your site, meaning how popular the site is.
But, over the past 5 years or maybe more than that the research says that achieving effective Keyword Analysis and Research has become increasingly difficult. This is mainly because of the Google AdWords’ Keyword Planner “hiding” data. Though it’s a crucial method of finding hidden opportunities, increasing the traffic flowing to your site and of course showing off that all-important shiny new content you create.
These tools are great and they provide with necessary data. The thing that will make a difference depends on how you interpret the data and what you do with it.
- Free – Ubersuggest
- Freemium – Term Explorer
- Paid – SEMrush
- Paid - Ahrefs Keywords Explorer
2. Rankings Tools:
Another important search engine optimization tool that helps a lot. It is very much important to know where your site ranks currently. This further allows you to track which online marketing strategies of yours are working best. Furthermore, with this you can shift your focus and efforts across campaigns, maximizing ROI, and then finally see the traffic reach the sky.
SERP Rankings
Moreover, these tools enable you to do the work with ease and zero hours of wearisome wading through page after page of search results.
- Free tool - Google Search Console
- Freemium – SEMrush
- Paid – Authority Labs
3. Content effectiveness tools:
As they say “all SEO ranking signals revolve around some kind of content” which further highlights the impact of good content that has on your site. It is very much necessary to keep your site not only relevant and engaging for your audience but also optimized for the search engines. So, for all these things it is necessary to come up with unique and fresh ideas every now and then. Also, below listed are some search engine optimization tools that will definitely help you to find new ideas and then also optimize the current content.
- Free – Outdated Content Finder
- Freemium – Yoast WordPress Plugin
- Paid – Buzzsumo
4. Link Building Tools:
One of the important tools of search engine optimization is the linking building tool. Though, you won’t believe when I say that Google says that you shouldn’t be link building. But, links are one of the greatest ranking factors today. Methods of link building in the past have been proved as incredibly manipulative, however, in my eyes, the likes of writing content on other sites is only beneficial to all involved. But, the content must be strong enough and lovely.
If you’re keen to delve into a little more information, have a look at our previous review of backlink analysis software tools that are a part of search engine optimization.
- Free - LinkMiner Plugin.
- Freemium – Moz SEO Toolbar & Majestic Backlink Analyzer Extensions
- Paid - Ahrefs Site Explorer
- Paid - Buzzstream
5. Link Removal Tools:
Link Removal tool of the search engine optimization is something that you will never have to go through. It has become like a necessity for sites that is now faced with a penalty from Google’s Penguin algorithm. Furthermore, this is very time consuming but can reinvigorate your site and give it a new lease of life.
There’s a plus point that link removal can be utilized despite you being hit with a penalty. You must have definitely bought some links in the past or been on the wrong end of a negative SEO or you will also have your content posted on multiple sites, etc. This can further impact you and so, just remove these links as they will do no harm and you are sure to be on the good books of the google.
- Free – Disavow Tool
- Paid – CognitiveSEO
6. Technical SEO tools:
Knowing the in and out of your website like the back-end part of it, how the site actually functions, the issues relating to it, etc. are the important steps in reaching optimization ‘Nirvana’. The technical search engine optimization tools listed below should help you in your quest to reach this mythical place.
- Free - WooRank Plugin
- Freemium – Screaming Frog
- Paid - DeepCrawl
So, these are some of the search engine optimization tools that are very popular and very much in use. But, remember that apart from the mentioned tools, there are other search engine optimization tools as well.